Tuesday, 18 November 2014

What’s in a Name[lynx]

Hello and welcome to the Namelynx blog. You have probably seen me floating around the Namelynx website and social media platforms and thought “well that’s one good looking feline” and well, you’re not wrong. I currently go by the name of lynx the cat, but I’m a lynx, not a cat, so it can be quite confusing. Anyways, enough about me and more about Namelynx. My position as self-proclaimed Namelynx mascot is to provide you, our loyal customers and friends, with insight into the domain name world in which I live.

I have been in the industry for a few years now and I still get nervous when people ask me what Namelynx is really about. In the beginning I used to explain that my “humans” register domain names for companies and make sure that their online brand image is protected, but if I had one pellet for every blank stare I received after telling them this, I would be a very wealthy lynx. After looking at the countless half smiles I got from people who had no idea what I was talking about, I finally settled on telling them that my humans are online lawyers – which I suppose they kind of are. 

The “unknown” of what the job entails, is what inspired me to write this blog. Many of you follow our Namelynx page and like our posts, but do you truly understand exactly what is done on a daily basis? When you see a post about registering your .BEER or your .COFFEE, do you really know what this means?

Let me start with some basics then.

What is a domain name?

You often see the words domains and domain names being thrown around, but what is meant by this? Simply put, a domain name is the Internet address or location of a website. Imagine it as the name that you store a number under in your mobile phone. Instead of having to remember the digits of a person’s number, you save it under their name or nickname and sometimes you add extra details such as the company they work for in order to make the number identifiable. Well that’s exactly what a domain name is – it makes the website of a company, an individual or an institution identifiable to the user. 

Can you get different types of domains?

There are different types of domains that you can register, namely gTLDs and ccTLDs. TLD stands for Top Level Domain which is the last part that appears on your domain name - i.e. the letters immediately following the final dot of your Internet address. It identifies something that your company is associated with e.g. its purpose or geographical location. A gTLD is a sub-category of a TLD and stands for a generic Top Level Domain. They are top-level domains that use three characters such as .COM or .ORG. A ccTLD stands for country code Top Level Domain and is the TLD assigned to a specific country, for example .uk for the United Kingdom, .us for the USA and .za for South Africa.

So then what exactly does Namelynx do?

Now that you know the basics, here is what Namelynx is all about. We are responsible for registering gTLDs and ccTLDs at affordable rates in the easiest way possible. We have developed an easy to use control panel so finding a domain extension that suits your needs is a quick and painless exercise. We offer a broad range of global domain name extensions allowing for our customers to be able to register and manage as many domains as they would like but with one provider. 

How can I get hold of Namelynx?

We have offices in the UK, South Africa and the USA and offer a 24/7, 365 day service. This means that there will always be someone available to help you. For more information about pricing as well as contact details visit www.namelynx.com

Well that’s it folks, I hope this has been helpful.

Until next time, keep on registering!

Lynx the Cat

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