Wednesday, 18 February 2015

Making sense of domain name terms

Making sense of the terms Sunrise Period, Landrush Period and General Availability

Good day Namelynx friends, I know that it has been awhile since we last spoke but I am back and ready to answer all your questions about Namelynx. Often you may come across the term ‘general availability’ in Namelynx’s social media posts, but what exactly does this mean?

When a new gTLD or new domain name extension (such as .business or .london) launches, it goes through three phases namely the Sunrise Period, Landrush Period and finally General Availability. All three of these phases hold different rules and regulations about how a gTLD can be acquired. This may seem complicated and confusing because let’s be honest, who wants to have to remember so many rules? But that is where I come in. Here is a simple breakdown of what each term means and what each phase consists of.

Sunrise Period

The Sunrise Period is the mandatory trade mark priority period for all new gTLDs. This phase usually lasts between 30-60 days and only those who have a validated trademark record in the Trademark Clearinghouse are allowed to register a domain name matching their trade mark during this time.

Landrush Period

During this period, new gTLDs are available to everyone except they are sold at a higher price than during the General Availability phase. Depending on the registry and the domain name in question, registrations can be done on a ‘first-come, first-serve’ basis or allocated at the end of the period with multiple applications for the same domain name allocated after an auction between the applicants. Like the Sunrise Period, this phase is usually open for 30-60 days and domain name registrations can be accepted from any interested and eligible party.

General Availability

General Availability is the final phase in the launch timeline for a new gTLD where all available domain names can be registered and purchased on a ‘first-come, first-serve’ basis.

Now that you have a better understanding of what each term means, please don’t forget that Namelynx only offers you the opportunity to register a domain name once it becomes available for General Availability. If you do have a validated trademark and are registered with the Trademark Clearinghouse you may register your domain name during the Sunrise Period with our sister company, Lexsynergy Ltd (

Well folks, until next time this is me, Lynx the Cat signing out.